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How do you rationalize this???

Yes, before I get started, I'll admit one thing: I am a Texas Longhorn Fan. Have been for a very long time. Can't help it, it's just part of me and always will be. Now that part is out of the way, lets get started w/ my rambling thoughts.

If anyone can help me out with this problem, I would love to hear a reasonable explination. How do most OU fan's rationalize the fact that turning a texas longhorn logo upside down somehow signifies disrespect on the part of Texas? I will never understand this concept, and probably never will. No other fan of a college, nfl, baseball, hockey, or soccer team seems to think this is something cool to do? Do OU fan's just not understand how DUMB it makes them look and how much they are actually helping the Univeristy of Texas by buying these stickers, decals, hats, etc.

Number 1.

Whether the logo is sideways, right side up, or upside down - doesn't matter to anyone. The only thing that matters is that the company who made this hat, sticker, decal, license plate, etc. had to pay a royalty to The Univeristy of Texas for use of it's Trademarked Logo. The more OU fans buy stickers and put upside down, the more money goes into the pockets of The Univeristy of Texas. Yes, that's right, you OU fan's are actually helping to keep my favorite program up and running by helping to fund the college's athletic program!

Number 2.

This probably started as some sort of "fad" and turned into the "cool" thing to do all around Oklahoma. I have even seen people who have painted an upside down texas longhorn logo on their vehicle, rv, and rooftop? How do you rationalize this type of idiocy? I just don't comprehend this concept at all. You see much more bitter rivalries in sports around the U.S. I've never seen a Boston Red Sox fan put a NY logo on their trucks back glass window upside down? North Carolina/Duke Basketball? Georgia/Florida Football? Spurs/Mavericks Basketball? None of these team's fans would do something like that.

Is this the most original thing OU fans can come up with? Sorry if this comes off a little rash, but I just don't understand the mindset of someone thinking this is cool. I even have a bunch of OU fans that don't get it. Even Nebraska has that Cornhusker guy mascot that roams around the sidelines in a blow-up costume, jumping upside down on his head. That's not disrespectful.

I think I've written enough today. I'm just curious what other's think about this concept. Yes, even OU fans. I don't hate anyone. I've lived in OK for 14 years now and will root for OU if Texas is out of it. I'm not all crazy about my Longhorn Fandom-ness...

I just love UT Football

Why Texas Longhorns are turned upside down by Oklahomans

I am a longtime Sooner fan and would be pleased to provide a reasonable explanation to my southern border neighbor about the tradition of upside down longhorns. Some of your Oklahoma friends may never have learned this tradition, and many of your Texas friends relish the notion that the tradition will be forgotten but not today! Not yet. I agree it would make no sense to turn a Yankee upside down or a Spur or a Blue Devil. But Oklahoma Sooners of some age remember the term steer wrestling, that's steer rasslun down Texas way, and they remember the rodeo, that's rodayo down Texas way, that gave it prominence and popularity. In steer wrestling, a steer is released from a chute while a horse and rider speed alongside until the rider can fling himself onto the steer's neck, grabbing the horns, planting his feet firmly on the ground, and while twisting the horns toward the earth, brings the steer belly up, legs flailing in the air, to the ground in total SUBMISSION. The rider who does this in the fastest time wins the prize. Hence, the image of a Texas Longhorn with horns upside down, belly up, legs flailing, in total SUBMISSION, is something worth paying a dime to see on the back of a SUV all the way to Dallas. Now it is possible to visualize a gator upside down (Florida) since there is still a bit of gator wrestling going on down at the swamps, and the Bruins, when in Tennessee, might be upside down in honor of Davy Crockett's bar rasslun, and, as for the Cornhuskers, it really is just their natural state. So let it go forth to all of those college, nfl, soccer, basketball fans who leave all logos right side up: OU's Sooners were first, and will remain so. Sorry I can't return the favor and root for Texas Longhorns (not even against USC) but it's just not in my nature. If this reasonable explanation doesn't satisfy, we'll try to explain it better come October.

Thanks for the clarification

Thank you for providing an answer to the confusion about the upside-down longhorn. This logo has puzzled me for the past three years I've spent as an OU student.
With the rodeo submission explanation, the logo suddenly makes sense in a competitive way.
For those malicious OU fans, I have to say put your righteous anger aside and try to represent my school in a positive light. I've been to football games where fans decked in crimson and creme degraded the OU colors by trash-talking fans of the opposing team. That's just embarassing. It's okay to get competitive as long as it's in good fun. There's no need to have people crossing the Red River thinking, "Gee, them Okies are jerks."

Nice

Finally, someone w/ some wits about them decides to give me a credible reason for the insanity that is OU fandom. You have no idea how many so called lifetime OU fans I've asked this question to and not had 1 credible answer has come about. Atleast I know there is a "little" method to the madness of my favorite team's logo being used as a symbol of submission. Still, shouldn't a symbol of hatred towards such a heated rivalry actually offend the opposing team? I've never seen a Texas fan get mad because someone had a longhorn logo upside down? I guess it's like an "inside joke" type of symbol. Again, thanks for the inside info on this issue. So until next time.... right about October. See you then.

even worse

Even more disrespectful than a horns-down is this classic:

This is much more overt than a horns-down, and implies actually assaulting the opposing team.

The real question is what is it about UT that inspires such malice?

The fact is...

Malice is something that needs not be inspired my friend. The intent to cause harm to anything is a product of bad parenting or mental illness. So, what it is about the University of Texas that causes such malicious intent in OU fans is a question I cannot answer. How one rivalry can cause such anger and passion is far beyond me... but anything less would just seem wrong.